The Client One of the leading HK Listed fashion apparel manufacturer & retailer with global market presence.†Fashion Brand of incomparable luxury that combines up-to-date fashion trends and quality The Job The Incumbent will responsible for assist the Brand Director in brand building & development of the Groupís high-end brands. Formulate marketing & PR strategies to foster brandsí awareness in China market & achieve business goals. Plan, execute & evaluate brand promotional events/ programs & related marketing initiatives such as new store opening campaigns & VIP promotional programs. Undertake analysis of market trends & customer needs to understand the competition landscape. Formulate & review sales manuals/ guidelines to reinforce brandsí image of the Groupís chain stores in China.