Mobile marketers have utilized text message marketing in creative ways
stretching simple binary text messages of 160 characters or less into
engaging programs for consumers. Many of us are familiar with US
President’s success utilizing mobile text message marketing when he was
blasting out campaign updates to nearly 3 million subscribers. However,
brands have seen great results as well engaging consumers with their
products and services. Coca Cola boasts over a million subscribers that
use text message marketing to engage with the My Coke rewards program.
Coca Cola is not alone as Ashley Furniture, Jiffy Lube, Papa Johns,
Subway, Best Buy, Village Inn, Arby’s and many other brands are
successfully implementing text message marketing campaigns. Part-Time Jobs
Consultancy launching this advertising system in Pakistan very soon.
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