Digital Art Galleries – Buying And Selling Art Online Efficiently

Digital Art Galleries – Buying And Selling Art Online Efficiently

The modern digital artist may be much more tech savvy than artists in the early nineteen hundreds when technology may have meant nothing more than “modern” lighting. This is especially true for those that use software programs for creating artwork, and especially those who were caught up in the (temporary) Covid NFT craze that recently seems to have come crashing down.

Not all artists are quite so knowing however, and buying or moreover actually building their own online digital art gallery can be expensive, daunting, and in some cases, may even hinder their ability to sell their artwork online.

For better or for worse, the technological revolution is moving fast and furious. Online sales is an increasingly important way for people to earn a living. Still, whether there are technological inhibitions or financial restrictions in place, not everyone can or will ultimately build their own online digital art gallery.

The Modern Day 3D Digital Art Gallery

At the time of this writing, online digital art galleries often charge a monthly fee or virtual property has to be purchased. This virtual online real estate can cost as much as tangible real estate right here on earth. While some of the fees are entirely reasonable, most of these websites are depending on the artists to drive traffic to their site. In short, the artist is just as likely to sell the works of their competitors as they are to sell their own work.

Yes, the individual can send potential customers and viewers to their potential target demographics, but how complicated will it be for people to find them? Yes, they do have the URL. What they need next are to sign up for an account, they will need a wallet that utilizes the same currency as that gallery, and they they will have to travel around until they find the right gallery within that realm.

While those are common challenges, they are not inevitable and there are much better and more efficient ways, especially for the up and coming digital artist to sell their work online. There is an old adage that refers to the ability of people to work smarter so that they do not need to work harder. Despite the unique nature of the tech revolution and Web 3.0 evolution, it is still possible to work smarter instead of working harder.

How to Buy and Sell Art Online More Efficiently

Would it be better to place your food cart outside of a construction site with numerous hungry workers, or a paid spot at the local mall with thousands of people walking out through the food courts? Many owners would elect to compete with all the chain restaurants instead of working on establishing a more direct presence with a smaller number of hungry customers.

What?

Imagine being able to send potential buyers to a simple URL that they can copy and paste into their website browser. From there, they can go directly to your personal digital art gallery, completely bypassing all of your competitors and ending up literally staring at your work alone. Now imagine there is no monthly fee attached and no need to purchase virtual real estate, and no need to build private galleries that only add to the overall costs of doing business.

Believe it or not, there is no need to imagine anything. Sites like Craigslist may not afford you that opportunity, but sites like Adpost do, and the traffic to your digital art gallery is already built in. Even if you are not able to successfully drive a great deal of traffic to your site, there is already a good deal of traffic going to the site.

Additionally, there is a much greater potential for you as a Digital Artist. Now you are able to trace and protect your digital artwork by registering it using the NFT as a certificate of authenticity.

Using the NFT as a Feature of Your Online Art Gallery

In days of old there may have been issues with Copyright claims, but in terms of digital art, even the DMCA or Digital Millennial Copyright Act can be found lacking. Consider the possibility now of being able to create a unique NFT for each work of art, and having it forever recorded on the Blockchain.

If the work is a single commission, the NFT should explain that this is 1 of 1, or the only authorized copy of the artwork that may be legally displayed. In the event there is a copyright claim at any point in time, the entire history of the NFT address is easily verified on the blockchain.

Perhaps the artist has created a work they are exceptionally proud of and wish to share it with a potentially larger group of buyers. An NFT may be created in the Adpost NFT Marketplace for each one of the Limited Edition digital artwork pieces, and the ownership and copyright can never be legally questioned.

The transaction history of piece 1 of 10 can be just as easily tracked as any other should there ever be any legal question. Since the original artwork also has an NFT to serve as a certificate of authenticity, even if it is a tangible, physical piece of art, if anyone else ever tried to claim copyright, they would be hard-pressed to prove they owned the art before it had even been created.

The Future of Art Sales Online

As the metaverse becomes more standardized and integrated, it may eventually be possible to traverse from one metaverse to the next as easily as we switch websites in the present times. Until that day, it becomes especially important for the up and coming digital artist to work smarter not harder, and to improve their ability to get paid and to protect their digital artwork.

The Adpost NFT Marketplace is working to ensure that the future of Digital Art Galleries and the digital artists online can enjoy a safe and secure environment for buying, selling, and even protecting their online digital artwork.