It goes without saying that the first impression matters a ton when it comes to a brand. Web Designing is the process of creating visual elements to a website. Coincidently, the visual elements of a website are one the most demanding of all. Without proper optimization, the visual parts of the website can significantly increase the load time of a website. Did you know that 53% of visitor will leave a website if it takes more than 3 seconds to load? This metric itself shows why page load times are important and why web design must be carefully crafted in order to keep the page load times to a minimum.