• Coordinate with respective Managers on market needs post field visit and suggest/plan & execute
activations basis the same
• Working closely with Sales Team
• Develop local activation agencies
• Design activity calendar for the year in coordination with the SMs
• Mall , RWA & corporate camp activation planning & execution
• Co-ordinate with central marketing and closely work with Sales
• Manage and monitor local campaigns on radio, outdoor, local print, pamphlet etc...
• Manage site outreach programs
• Follow brand guidelines
• Ensure sales collaterals and POP are in place
• Manage the branding at offices.
• Develop alliances and partnerships to co-promote the brand for e.g. local vendors who can give
exclusive offers of home related services